- Lectures 1-3, esp.
topics we covered in class
- Handouts on Persuasion,
Basic Presentation Structure,
Style, Supporting Materials
- All Readings through week 5 (Task
Force 5, Proverbs 10-31, Sun Tzu,
Fox, Detienne and Vernant,
- What are some basic misconceptions about business communication?
- Based on what you have learned so far, what misconceptions about
business communication have you recognized?
- What's wrong with the Shannon-Weaver model of communication? (Communication as Process, Dynamic, Reciprocal, Contextual)
- How is an organization a strategic creation?
- Give an example of how the broader cultural context affects
- What are the key characteristics of a system and how are organizations
systemic? How should the systemic character of organizational communication
affect a manager's approach to business solutions?
- Define hegemony and explain its significance to organizational
- Issues; definition (stasis),
examples, and importance of understanding the issues that are unique to a
particular communication situation
- Definition of
- Aristotle's definition of rhetoric (Persuasion
handout, list of definitions,
- 5 canons of Egyptian Rhetoric
- The definition of "cunning" and how it applies to business
communication; adaptive, timely, indirect.
- Metis; what it is, examples (Definition
from Detienne and Vernant)
- Several metaphors for cunning as given in the readings and your own experience
- A comparison of Biblical principles and cunning
- Other definitions of "rhetoric" or "eloquence"
- Ethos, Logos, Pathos; what they
are, which is most important and what to use with different audiences
- The importance of meeting audience expectations
- Burke on Form: Psychology of Information v. Psychology of Form
- Motivated Sequence
- Basic principles of good delivery
Structural Patterns of messages
- Components of an Introduction to a message
- Be able to list
Orwell's rules for good style from his
- Be able to explain why stale metaphors tarnish effective
the connection Orwell makes between bad style and bad
able to extend this to bad business.
- Visual Aids
- Discuss how you would structure a persuasive presentation
using the motivated sequence.
- Your employer asks you to prepare a report on the options your company has
for health care plans. How would you proceed? Be sure to discuss audience
analysis, issues, form, introduction, attention factors, persuasive strategies
and any other relevant issues from class discussions and readings.
- Choose at least two definitions of eloquence or rhetoric from the
readings or class discussions. Explain how these definition apply or do
not apply to business communication.
- Should business communication rely more on the "psychology of
form" or the "psychology of information"? Give reasons for your
- If Sun Tzu or Esther were a CEO today, how would he or she approach
business communication? Give specific examples from his writings and from
contemporary business communication.
- How can business communication be improved by understanding Campbell's idea
of moral reasoning?
- What are several different metaphors or examples of cunning communication
we have discussed from the readings? Explain what the significance of these
examples to business communication.
- Write out three proverbs for business communication that you have composed
yourself or that you have adapt from another source. Choose three that you
think are helpful guides for the corporate world. Give reasons for your
- All Readings and Handouts since
- Class Discussions as indicated below
Topics and Terms:
You have read
Crawford Greenwalt's 1961 speech,
"Individuals and Organizations." Assume you have been invited to
Princeton University in 2000 to give a response to Greenwalt's message. You
have been asked to discuss how the business climate has changed since 1961, whether or not Greenwalt's original ideas still
apply, in particular, how to achieve Greenwalt's vision of having ordinary
people do extraordinary things.
Write out your speech.
In your speech, you should of course draw on your own experience and all that
we have learned this term in this class. You should no doubt tie in various
themes as we have discussed them and as they relate to Greenwalt's ideas such
as: communication, cunning, technology, rhetoric, timing, form, media, myth,
poetry vs. profit. Pay particular attention to the ideas Greenwalt develops at the end of his address where he mentions that ordinary
people can do extraordinary things. Complete Greenwalt's
thoughts here by showing how, given all you have learned about human
communication and motivation, businesses can accomplish this feat. Of course,
since this is a speech, you should also employ the techniques for effective
communication that we have discussed in this class.
- This page was last modified on
Saturday, December 23, 2006.
- You may contact the instructor at SHKaminski@yahoo.com
- This material is for the exclusive use of the students in Bob Jones
University MBA 655. Unauthorized use is prohibited.