MBA 665
Weekly Schedule


MBA 665
Weekly Schedule


Class Calendar

Be sure to check the scholar360.com site for the most up-to-date class calendar.

Week

Topics

Assignments

Readings

1: 9/6 (Saturday, 1:00-5:30)

Intro/Orientation

Communication Problems and Myths

Communication as a Strategic Resource

Communication as Theology

Communication Theory Basics

Theory:

Ancient Mgt Effectiveness

The traditional canons of communication

 

Proverbs 10-31

Sun Tzu

Esther

Homer

Communication Myths Reading ("Task Force 5")

Lecture Notes 1

2: 9/8

Theory:

Metis: Ancient principles of strategy

A Biblical Approach to Strategic Communication

 

Practice: Message Basics

Issues

Logos, Pathos and Ethos

Purpose/Goals

Discuss Research Project

Brief Pres Topics

 

D & V

Fox

Persuasion Handout

Basic Report Sample

Analyzing the Rhetorical Situation

Motivational Appeals

3: 9/15

Theory:

Traditional Strategies

 

 

Practice: Message Basics Cont'd

Issues

Logos, Pathos and Ethos

Purpose/Goals

 

Structure

Motivated Sequence

Appeals

Attention Factors

Introductions

Conclusions

Transitions

Visual Aids

Discuss Research Project

 

List of Strategic Communication Characteristics

Book Report Book

Research Basics

 

Basic Structure Map

Effective Message Structure

The Motivated Sequence

How to Get Attention

Effective Introductions

Effective Conclusions

Transitions

Tips for Using Visual Aids

 

Lecture 2 Notes: Traditional Strategies of Organizational Design

A Taste of Taylor

4: 9/22

Theory:

Relational Strategies

Practice:

Message Basics, cont'd (whatever was not covered in previous session)

 

Research Précis Due

 

Lecture 3 Notes: Relational Strategies of Organizational Design

Theory X and Y, 1960

5: 9/29

Midterm Review

Theory:

Cultural Strategies

 

Practice:

Message Basics, cont'd

Reports and Briefings

Metaphor/Language/Style

Be prepared to discuss Brief Pres

Midterm Exam distributed after this date

 

Burke on Form

 

Orwell

Memory

Tips for Style in Language

 

Lecture 4 Notes: Cultural Strategies of Organizational Design

Collins and Porras, Building the Vision

6: 10/11 (Saturday, 1:00-5:30)

Discuss Midterm

Theory:

 Culture Cont'd

Practice:

Give Brief Sales Presentation

Culture Building

Corporate Mythology

Brief Sales Presentation

 

Review:

Lecture 4 Notes: Cultural Strategies of Organizational Design

Collins and Porras, Building the Vision

 

Brief Examples of Culture:

Kmart and Corporate Culture

Culture at Chrysler

Culture Problems at the FBI

Russian Military Culture and the Kursk Rescue

Many U.S. employees feel overworked, stressed

7: 10/13

Theory:

Culture Cont'd

New Design Theories

Communication technology as strategy

 

Practice:

Culture Building, Mythology cont'd

Basic meeting principles

Listening

 

Examine Admin Rhet

Midterm Exam (Due 10/31)

 

Burke Ad Rhet

 

Lecture 5 Notes: New Design Theories and Technology

Mechanica

 

 

Effective Meeting Tips

Principles for Effective Listening

 

8: 10/20

Theory:

New Design Theories

Communication technology as strategy

Practice:

Technology Topics

Book Reports (group 1)

(see schedule)

 

 

Brief Examples of Culture:

Kmart and Corporate Culture

Culture at Chrysler

Culture Problems at the FBI

Russian Military Culture and the Kursk Rescue

Many U.S. employees feel overworked, stressed

 

Lecture 5 Notes: New Design Theories and Technology

Mechanica

 

Effective Meeting Tips

Principles for Effective Listening

9: 10/27

Theory & Practice

Leadership

Book Reports (group 2)

(see schedule)

 

Contrast of Motivational Styles

Drucker: Management as Social Function and Liberal Art

Kotter: Leading Change

Machiavelli on Motivation

Goleman, What Makes a Leader?

Goleman: Leadership That Gets Results

10: 11/8 (Saturday, 1:00-5:30)

Theory& Practice:

Case Studies

Toward a Christian Theory of Management

Application of Principles in Selected Cases

Book Reports (group 3)

(see schedule)

Special Session Follow-up Due

Wheatley

GE Case

Harley Case

Pilkington Glass Case

TBA

11: 11/10

TBA

 

Final Exam Distributed after this date

Greenwalt

Project Due:
12/8

  Research Project Due  

Exam Due: 12/15

No Class Meeting

Final Exam Due

 

 

 

Week 1 Preview:

Text Reading: Chapters 1 and 2
Activities: Samples of Internal Business Communication
Exercises: None
Readings: None

Week 2 Preview:

Text Reading: 11th ed: Chapters 3 and 7
12th ed: Chapters 3 and 12
Activities: Sample Advertisements
Sample Memo
Preliminary Ideas for Brief Sales Presentation (due the 4h week of class).
Exercises: 11th ed: At the end of Chapter 7 of the text
12th ed: p. 121 (Ch 3), sections 3-5, items a-e for each section
Readings: Samples of Egyptian Wisdom Literature
Sun Tzu, The Art of War
The Book of Esther in the Old Testament

Week 3 Preview:

Text Reading: 11th ed: Chapters 8, 15-16
12th ed: Chapters 4, 9-10
Activities: Preliminary ideas for Persuasive Presentation (due the 8th week of class)
Exercises: 11th ed: At the end of Chapter 8 of the text
12th ed: pp, 147-149 (Ch 4), the first 3 items of sections 1-10
Readings:
Homer, Iliad, 33.301-348.
Detienne, Marcel and Jean-Pierre Vernant. Cunning Intelligence in Greek Culture and Society. Trans. Janet Lloyd. Chicago: U of Chicago P, 1991, 1-54.
Fox, Michael V. "Ancient Egyptian Rhetoric." Rhetorica 1 (1983): 9-22.
(Be sure to bring your list of  characteristics of strategic communication drawn from the readings from Week 2 and Week 3.)

Week 4 Preview:

Text Reading: 11th ed: Chapters 11, 17-18
12th ed: Chapters 8, 11-12
Activities: Corporate Web Site
Brief Sales Presentation
Preliminary ideas for Persuasive Presentation (due the 8th week of class)
Exercises: 11th ed: At the end of Ch. 11, items 4-6 (pp 355-356)
12th ed: pp. 292-93 (Ch. 8), items 2-4
Readings:
Burke, Kenneth. Counter-Statement. Los Altos, CA: Hermes Publications, 1953, 29-44, 123-138.
The Rhetoric of Western of Thought, Campbell, pp 148-157.
Book Reports: TBA

Week 5 Preview:

Text Reading: None
Activities: Study for Midterm
New Technology Item
Sample Letter
Exercises: 11th ed: At the end of Ch. 11, items 4-6 (pp 355-356)
12th ed: pp. 292-93 (Ch. 8), items 2-4
Readings:
Orwell, George. "Politics and the English Language," 1946.
Glossary of Internet Terms. (Not a reading, per se, but something we will discuss in class. Print it out and bring it with you.
Book Reports: TBA

Week 6 Preview:

Text Reading: 11th ed: Chapters 9-10
12th ed: Chapters 5-6
Activities: Précis of Persuasive Presentation
Exercises: 11th ed: Chapter 10, Exercises 4-6
12th ed: p. 225 (Ch. 6), sections 5-7, items a-e, section 8
Readings:
James Robertson, American Myth, American Reality (New York: Hill and Wang, 1980), 1-22.
Kenneth Burke, A Rhetoric of Motives (Berkeley, CA: U of California P, 1962), 158-166. 
Book Reports: TBA

Week 7 Preview:

Text Reading: None
Activities: Administrative Rhetoric Samples
Sample Report
Prepare for Persuasive Proposal
Exercises: None
Readings:
Handout on Lateral Thinking
Book Reports: TBA

Week 8 Preview:

Text Reading: None
Activities: Persuasive Proposal
Exercises: None
Readings:
Greenwalt Speech

Week 9 Preview:

Text Reading: None
Activities: Final Exam
Exercises: None
Readings:
None

This page was last modified on Saturday, December 23, 2006.
You may contact the instructor at SHKaminski@yahoo.com
This material is for the exclusive use of the students in Bob Jones University MBA 655. Unauthorized use is prohibited.

 

 

 

Week 1 Preview:

Text Reading: Chapters 1 and 2
Activities: Samples of Internal Business Communication
Exercises: None
Readings: None

Week 2 Preview:

Text Reading: 11th ed: Chapters 3 and 7
12th ed: Chapters 3 and 12
Activities: Sample Advertisements
Sample Memo
Preliminary Ideas for Brief Sales Presentation (due the 4h week of class).
Exercises: 11th ed: At the end of Chapter 7 of the text
12th ed: p. 121 (Ch 3), sections 3-5, items a-e for each section
Readings: Samples of Egyptian Wisdom Literature
Sun Tzu, The Art of War
The Book of Esther in the Old Testament

Week 3 Preview:

Text Reading: 11th ed: Chapters 8, 15-16
12th ed: Chapters 4, 9-10
Activities: Preliminary ideas for Persuasive Presentation (due the 8th week of class)
Exercises: 11th ed: At the end of Chapter 8 of the text
12th ed: pp, 147-149 (Ch 4), the first 3 items of sections 1-10
Readings:
Homer, Iliad, 33.301-348.
Detienne, Marcel and Jean-Pierre Vernant. Cunning Intelligence in Greek Culture and Society. Trans. Janet Lloyd. Chicago: U of Chicago P, 1991, 1-54.
Fox, Michael V. "Ancient Egyptian Rhetoric." Rhetorica 1 (1983): 9-22.
(Be sure to bring your list of  characteristics of strategic communication drawn from the readings from Week 2 and Week 3.)

Week 4 Preview:

Text Reading: 11th ed: Chapters 11, 17-18
12th ed: Chapters 8, 11-12
Activities: Corporate Web Site
Brief Sales Presentation
Preliminary ideas for Persuasive Presentation (due the 8th week of class)
Exercises: 11th ed: At the end of Ch. 11, items 4-6 (pp 355-356)
12th ed: pp. 292-93 (Ch. 8), items 2-4
Readings:
Burke, Kenneth. Counter-Statement. Los Altos, CA: Hermes Publications, 1953, 29-44, 123-138.
The Rhetoric of Western of Thought, Campbell, pp 148-157.
Book Reports: TBA

Week 5 Preview:

Text Reading: None
Activities: Study for Midterm
New Technology Item
Sample Letter
Exercises: 11th ed: At the end of Ch. 11, items 4-6 (pp 355-356)
12th ed: pp. 292-93 (Ch. 8), items 2-4
Readings:
Orwell, George. "Politics and the English Language," 1946.
Glossary of Internet Terms. (Not a reading, per se, but something we will discuss in class. Print it out and bring it with you.
Book Reports: TBA

Week 6 Preview:

Text Reading: 11th ed: Chapters 9-10
12th ed: Chapters 5-6
Activities: Précis of Persuasive Presentation
Exercises: 11th ed: Chapter 10, Exercises 4-6
12th ed: p. 225 (Ch. 6), sections 5-7, items a-e, section 8
Readings:
James Robertson, American Myth, American Reality (New York: Hill and Wang, 1980), 1-22.
Kenneth Burke, A Rhetoric of Motives (Berkeley, CA: U of California P, 1962), 158-166. 
Book Reports: TBA

Week 7 Preview:

Text Reading: None
Activities: Administrative Rhetoric Samples
Sample Report
Prepare for Persuasive Proposal
Exercises: None
Readings:
Handout on Lateral Thinking
Book Reports: TBA

Week 8 Preview:

Text Reading: None
Activities: Persuasive Proposal
Exercises: None
Readings:
Greenwalt Speech

Week 9 Preview:

Text Reading: None
Activities: Final Exam
Exercises: None
Readings:
None

This page was last modified on Saturday, December 23, 2006.
You may contact the instructor at SHKaminski@yahoo.com
This material is for the exclusive use of the students in Bob Jones University MBA 655. Unauthorized use is prohibited.