Week

Topics

Assignments

Readings

1: 9/6 (Saturday, 1:00-5:30)

Intro/Orientation

Communication Problems and Myths

Communication as a Strategic Resource

Communication as Theology

Communication Theory Basics

Theory:

Ancient Mgt Effectiveness

The traditional canons of communication

Proverbs 10-31

Sun Tzu

Esther

Homer

Communication Myths Reading ("Task Force 5")

Lecture Notes 1

2: 9/8

Theory:

Metis: Ancient principles of strategy

A Biblical Approach to Strategic Communication

Practice: Message Basics

Issues

Logos, Pathos and Ethos

Purpose/Goals

Discuss Research Project

Brief Pres Topics

D & V

Fox

Persuasion Handout

Basic Report Sample

Analyzing the Rhetorical Situation

Motivational Appeals

3: 9/15

Theory:

Traditional Strategies

Practice: Message Basics Cont'd

Issues

Logos, Pathos and Ethos

Purpose/Goals

Structure

Motivated Sequence

Appeals

Attention Factors

Introductions

Conclusions

Transitions

Visual Aids

Discuss Research Project

List of Strategic Communication Characteristics

Book Report Book

Research Basics

Basic Structure Map

Effective Message Structure

The Motivated Sequence

How to Get Attention

Effective Introductions

Effective Conclusions

Transitions

Tips for Using Visual Aids

Lecture 2 Notes: Traditional Strategies of Organizational Design

A Taste of Taylor

4: 9/22

Theory:

Relational Strategies

Practice:

Message Basics, cont'd (whatever was not covered in previous session)

Research Précis Due

Lecture 3 Notes: Relational Strategies of Organizational Design

Theory X and Y, 1960

5: 9/29

Midterm Review

Theory:

Cultural Strategies

Practice:

Message Basics, cont'd

Reports and Briefings

Metaphor/Language/Style

Be prepared to discuss Brief Pres

Midterm Exam distributed after this date

Burke on Form

Orwell

Memory

Tips for Style in Language

Lecture 4 Notes: Cultural Strategies of Organizational Design

Collins and Porras, Building the Vision

6: 10/11 (Saturday, 1:00-5:30)

Discuss Midterm

Theory:

 Culture Cont'd

Practice:

Give Brief Sales Presentation

Culture Building

Corporate Mythology

Brief Sales Presentation

Review:

Lecture 4 Notes: Cultural Strategies of Organizational Design

Collins and Porras, Building the Vision

Brief Examples of Culture:

Kmart and Corporate Culture

Culture at Chrysler

Culture Problems at the FBI

Russian Military Culture and the Kursk Rescue

Many U.S. employees feel overworked, stressed

7: 10/13

Theory:

Culture Cont'd

New Design Theories

Communication technology as strategy

Practice:

Culture Building, Mythology cont'd

Basic meeting principles

Listening

Examine Admin Rhet

Midterm Exam (Due 10/31)

Burke Ad Rhet

Lecture 5 Notes: New Design Theories and Technology

Mechanica

Effective Meeting Tips

Principles for Effective Listening

8: 10/20

Theory:

New Design Theories

Communication technology as strategy

Practice:

Technology Topics

Book Reports (group 1)

(see schedule)

Brief Examples of Culture:

Kmart and Corporate Culture

Culture at Chrysler

Culture Problems at the FBI

Russian Military Culture and the Kursk Rescue

Many U.S. employees feel overworked, stressed

Lecture 5 Notes: New Design Theories and Technology

Mechanica

Effective Meeting Tips

Principles for Effective Listening

9: 10/27

Theory & Practice

Leadership

Book Reports (group 2)

(see schedule)

Contrast of Motivational Styles

Drucker: Management as Social Function and Liberal Art

Kotter: Leading Change

Machiavelli on Motivation

Goleman, What Makes a Leader?

Goleman: Leadership That Gets Results

10: 11/8 (Saturday, 1:00-5:30)

Theory& Practice:

Case Studies

Toward a Christian Theory of Management

Application of Principles in Selected Cases

Book Reports (group 3)

(see schedule)

Special Session Follow-up Due

Wheatley

GE Case

Harley Case

Pilkington Glass Case

TBA

11: 11/10

TBA

Final Exam Distributed after this date

Project Due:
12/8

Exam Due: 12/15

No Class Meeting

Final Exam Due