Previews

BUSN 6150 Weekly Schedule
BUSN 6150 Weekly Schedule

`Class Calendar`

Week	Text Chps	Topics	Activity	Exercises	Book Reports	Readings
1: 3/21	1-2	Intro/Orientation Comm Problems Comm Theory Basics	Examine Business Comms
2: 3/28	3, 12	Attention Factors Issues Motivated Sequence Purpose/Goals	Examine Ads Bf Pres Topics Sample Memo	3 Ex		ANE Samples Sun Tzu Esther
3: 4/4	4, 9-10	Metis Metaphor/Language	Prop Topics	4 Ex		D & V Fox (list of strat comm char)
4: 4/11	8, 11-12	Reports and Briefings Persuasion Form Arguments/Fallacies	Examine Corp Web Site Brief Sales Presentation	8 Ex (2-4)	Group 1	Campbell Burke on Form
5: 4/18		Midterm Review/Exam Technological Glossary Basic Forms of Technology	New Tech Item Sample Letter		Group 2	Orwell
6: 4/25	5-6	Corporate Mythology Cross-Cultural Comm	Pers Prop Précis	6 Ex (5-8)	Group 3	Robertson Burke Ad Rhet
7: 5/2		Comm as Motivator Conflict Lateral Thinking	Examine Admin Rhet Sample Report	Lat Thk Ex	Group 4	Lateral Thinking
8: 5/9		Leadership	Pers Pres			Greenwalt
9: 5/16		Final Exam

`Week 1 Preview:`

`Text Reading:`	Chapters 1 and 2
`Activities:`	Samples of Internal Business Communication
`Exercises:`	None
`Readings:`	None

`Week 2 Preview:`

`Text Reading:`	11th ed: Chapters 3 and 7 12th ed: Chapters 3 and 12
`Activities:`	Sample Advertisements Sample Memo Preliminary Ideas for Brief Sales Presentation (due the 4h week of class).
`Exercises:`	11th ed: At the end of Chapter 7 of the text 12th ed: p. 121 (Ch 3), sections 3-5, items a-e for each section
`Readings:`	Samples of Egyptian Wisdom Literature Sun Tzu, The Art of War The Book of Esther in the Old Testament

`Week 3 Preview:`

`Text Reading:`	11th ed: Chapters 8, 15-16 12th ed: Chapters 4, 9-10
`Activities:`	Preliminary ideas for Persuasive Presentation (due the 8th week of class)
`Exercises:`	11th ed: At the end of Chapter 8 of the text 12th ed: pp, 147-149 (Ch 4), the first 3 items of sections 1-10
`Readings:`	Homer, Iliad, 33.301-348. Detienne, Marcel and Jean-Pierre Vernant. Cunning Intelligence in Greek Culture and Society. Trans. Janet Lloyd. Chicago: U of Chicago P, 1991, 1-54. Fox, Michael V. "Ancient Egyptian Rhetoric." Rhetorica 1 (1983): 9-22. (Be sure to bring your list of characteristics of strategic communication drawn from the readings from Week 2 and Week 3.)

`Week 4 Preview:`

`Text Reading:`	11th ed: Chapters 11, 17-18 12th ed: Chapters 8, 11-12
`Activities:`	Corporate Web Site Brief Sales Presentation Preliminary ideas for Persuasive Presentation (due the 8th week of class)
`Exercises:`	11th ed: At the end of Ch. 11, items 4-6 (pp 355-356) 12th ed: pp. 292-93 (Ch. 8), items 2-4
`Readings:`	Burke, Kenneth. Counter-Statement. Los Altos, CA: Hermes Publications, 1953, 29-44, 123-138. The Rhetoric of Western of Thought, Campbell, pp 148-157.
`Book Reports:`	TBA

`Week 5 Preview:`

`Text Reading:`	None
`Activities:`	Study for Midterm New Technology Item Sample Letter
`Exercises:`	11th ed: At the end of Ch. 11, items 4-6 (pp 355-356) 12th ed: pp. 292-93 (Ch. 8), items 2-4
`Readings:`	Orwell, George. "Politics and the English Language," 1946. Glossary of Internet Terms. (Not a reading, per se, but something we will discuss in class. Print it out and bring it with you.
`Book Reports:`	TBA

`Week 6 Preview:`

`Text Reading:`	11th ed: Chapters 9-10 12th ed: Chapters 5-6
`Activities:`	Précis of Persuasive Presentation
`Exercises:`	11th ed: Chapter 10, Exercises 4-6 12th ed: p. 225 (Ch. 6), sections 5-7, items a-e, section 8
`Readings:`	James Robertson, American Myth, American Reality (New York: Hill and Wang, 1980), 1-22. Kenneth Burke, A Rhetoric of Motives (Berkeley, CA: U of California P, 1962), 158-166.
`Book Reports:`	TBA

`Week 7 Preview:`

`Text Reading:`	None
`Activities:`	Administrative Rhetoric Samples Sample Report Prepare for Persuasive Proposal
`Exercises:`	None
`Readings:`	Handout on Lateral Thinking
`Book Reports:`	TBA

`Week 8 Preview:`

`Text Reading:`	None
`Activities:`	Persuasive Proposal
`Exercises:`	None
`Readings:`	Greenwalt Speech

`Week 9 Preview:`

`Text Reading:`	None
`Activities:`	Final Exam
`Exercises:`	None
`Readings:`	None

This page was last modified on Sunday, August 19, 2001.
You may contact the instructor at SHKaminski@yahoo.com
This material is for the exclusive use of the students in Webster University BUSN 6150. Unauthorized use is prohibited.

`Week 1 Preview:`

`Text Reading:`	Chapters 1 and 2
`Activities:`	Samples of Internal Business Communication
`Exercises:`	None
`Readings:`	None

`Week 2 Preview:`

`Text Reading:`	11th ed: Chapters 3 and 7 12th ed: Chapters 3 and 12
`Activities:`	Sample Advertisements Sample Memo Preliminary Ideas for Brief Sales Presentation (due the 4h week of class).
`Exercises:`	11th ed: At the end of Chapter 7 of the text 12th ed: p. 121 (Ch 3), sections 3-5, items a-e for each section
`Readings:`	Samples of Egyptian Wisdom Literature Sun Tzu, The Art of War The Book of Esther in the Old Testament

`Week 3 Preview:`

`Text Reading:`	11th ed: Chapters 8, 15-16 12th ed: Chapters 4, 9-10
`Activities:`	Preliminary ideas for Persuasive Presentation (due the 8th week of class)
`Exercises:`	11th ed: At the end of Chapter 8 of the text 12th ed: pp, 147-149 (Ch 4), the first 3 items of sections 1-10
`Readings:`	Homer, Iliad, 33.301-348. Detienne, Marcel and Jean-Pierre Vernant. Cunning Intelligence in Greek Culture and Society. Trans. Janet Lloyd. Chicago: U of Chicago P, 1991, 1-54. Fox, Michael V. "Ancient Egyptian Rhetoric." Rhetorica 1 (1983): 9-22. (Be sure to bring your list of characteristics of strategic communication drawn from the readings from Week 2 and Week 3.)

`Week 4 Preview:`

`Text Reading:`	11th ed: Chapters 11, 17-18 12th ed: Chapters 8, 11-12
`Activities:`	Corporate Web Site Brief Sales Presentation Preliminary ideas for Persuasive Presentation (due the 8th week of class)
`Exercises:`	11th ed: At the end of Ch. 11, items 4-6 (pp 355-356) 12th ed: pp. 292-93 (Ch. 8), items 2-4
`Readings:`	Burke, Kenneth. Counter-Statement. Los Altos, CA: Hermes Publications, 1953, 29-44, 123-138. The Rhetoric of Western of Thought, Campbell, pp 148-157.
`Book Reports:`	TBA

`Week 5 Preview:`

`Text Reading:`	None
`Activities:`	Study for Midterm New Technology Item Sample Letter
`Exercises:`	11th ed: At the end of Ch. 11, items 4-6 (pp 355-356) 12th ed: pp. 292-93 (Ch. 8), items 2-4
`Readings:`	Orwell, George. "Politics and the English Language," 1946. Glossary of Internet Terms. (Not a reading, per se, but something we will discuss in class. Print it out and bring it with you.
`Book Reports:`	TBA

`Week 6 Preview:`

`Text Reading:`	11th ed: Chapters 9-10 12th ed: Chapters 5-6
`Activities:`	Précis of Persuasive Presentation
`Exercises:`	11th ed: Chapter 10, Exercises 4-6 12th ed: p. 225 (Ch. 6), sections 5-7, items a-e, section 8
`Readings:`	James Robertson, American Myth, American Reality (New York: Hill and Wang, 1980), 1-22. Kenneth Burke, A Rhetoric of Motives (Berkeley, CA: U of California P, 1962), 158-166.
`Book Reports:`	TBA

`Week 7 Preview:`

`Text Reading:`	None
`Activities:`	Administrative Rhetoric Samples Sample Report Prepare for Persuasive Proposal
`Exercises:`	None
`Readings:`	Handout on Lateral Thinking
`Book Reports:`	TBA

`Week 8 Preview:`

`Text Reading:`	None
`Activities:`	Persuasive Proposal
`Exercises:`	None
`Readings:`	Greenwalt Speech

`Week 9 Preview:`

`Text Reading:`	None
`Activities:`	Final Exam
`Exercises:`	None
`Readings:`	None

This page was last modified on Sunday, August 19, 2001.
You may contact the instructor at SHKaminski@yahoo.com
This material is for the exclusive use of the students in Webster University BUSN 6150. Unauthorized use is prohibited.